Copper blog

7 min READ
The Biggest CRM Mistakes That Tech Companies Make
It’s tempting to rush into using powerful CRM software to streamline your work. But mistakes can be costly and slow things down. Here's how to do it right.

9 min READ
What Nonprofits Should Look for in a CRM
You know your nonprofit could benefit from a CRM—but do you know what features you need? Here's what nonprofits should look for in a CRM.

6 min READ
How to Manage Wholesale Relationships with a CRM
As a wholesaler, are you using the right features on your CRM to improve your relationships with retailers and customers? Find out how to do that here.

Copper news - 6 min READ
How SwingSearch Stays on Top of Recruitment with Copper
Learn how a California-based recruiting firm uses CRM to effectively manage their VC partners and clients nationwide—and is continuing to grow, fast.

Sales - 6 min READ
How to Set Up Your First Sales Pipeline
Easy step by step instructions on how to build out a sales pipeline in Copper
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8 min READ
5 Ways to use Pipeline email automations that save your team time
Save hours with smarter email follow-ups that scale with you and help you never miss a beat

8 min READ
5 Forms you need on your website to capture more leads
Capture more leads, automate follow-ups, and keep your pipeline full with these must-have website forms.

4 min READ
5 ways to use CRM and project task management for small businesses
Learn how CRM task management tools work, why you need them and 5 creative ways to use these tools in your own business. Read more!

6 min READ
You’re not ‘too small’ for a CRM
Struggling to stay organized? A CRM might be your best next move.

Sales - 9 min READ
How to Integrate Content Into Your Sales Process
How do you create a content-driven sales process? Here's how to get your Content and Sales teams working together to get the sale.

Copper news - 5 min READ
Copper + QuickBooks: New Duo in Town!
Copper crm is natively integrated with Quickbooks online for visibility into sales and finance

Copper news - 3 min READ
Oh Hey, an SMB Solutions Shortlist (and We're on It!)
Constellation Research's shortlist of best sales automation tools for SMBs was just released, and Copper CRM is on it. See why.

Sales - 12 min READ
Funnel Optimization: How to Improve Your Sales Funnel Conversion Rates
Want to improve your sales funnel conversion rate? Learn how to optimize for each stage of your customer journey and reduce your lost count in 4 steps.

Sales - 9 min READ
How to Create an e-Commerce Sales Funnel
An effective e-commerce sales funnel empowers you to better control the outcome of your sales efforts—aka. make more money. Here’s how to optimize yours.

11 min READ
The Best Territory Mapping Software for Sales Teams
Learn about the best territory mapping software for sales teams & the unique benefits of each one including Maptive, Badger Maps, and more.

Sales - 10 min READ
Don't Make These Mistakes on Your Next Sales Demo
These 10 common demo mistakes could be wreaking havoc with your sales demos. Find out what they are and how to avoid them.

Sales - 8 min READ
Step Up Your Team-Selling Game
Learn all about strategies for team selling, how to make it easy for your team to do, and how to use it to improve your relationship-selling efforts too.

Sales - 10 min READ
11 Sales Demo Best Practices Every Rep Should Follow
Demo got you down? Try these 11 sales demo best practices to improve your product demos and nail more sales.

Marketing - 10 min READ
How to create content for the decision phase
Learn about the different types of marketing content and how to create content for the decision stage of the buyer's journey.

Sales - 9 min READ
35 questions to ask in a sales demo
Are you missing out on this powerful tool? Discover 35 questions to ask in a sales demo to gain insight, guide the conversation, and drive sales.

Marketing - 9 min READ
How to build a marketing sales funnel from top to bottom
A marketing and sales funnel is a crucial tool for building brand awareness, generating leads, and closing sales. Here’s everything you need to know to build a funnel from scratch.

Sales - 8 min READ
What's a Sales Funnel & Why Do People Obsess About It?
Learn about what a sales funnel is, how it works, and how to create one.

Sales - 8 min READ
How to Slash Your Lead Response Time in Half
Every moment counts when it comes to communicating with leads. Here are 8 tips to help reduce your lead response time ASAP.

6 min READ
What to Look for in a Founder as an Investor
Five things venture capitalists should look for when finding the right founder/company to invest in.