Copper blog
Copper news - 4 min READ
How One Person Set Up Copper for Tank Connection's Team
Learn how Tank Connection—a leading storage tank company—transformed the way it manages data, its sales structure + customer relationships with Copper CRM.
6 min READ
How CRM Gives Old-school Businesses a New-school Edge
Get inspired to take your old school business and tactics and give them an update using technology and other innovative ideas.
Marketing - 15 min READ
The beginner's guide to referral marketing
Referral marketing can take businesses to the next level—fast. Read this in-depth guide with examples on how to tap into the exponential power of referrals.
Sales - 7 min READ
How to Succeed with Social Selling on Twitter
Are your salespeople taking advantage of the Twitterverse to close deals? Our guide breaks down everything you need to start social selling on Twitter.
Sales - 7 min READ
The curious case of annual run rate (ARR)
Annual Run Rate (ARR) is an easy way to predict sales revenue––but is it accurate? Check out what ARR is + if you should use it for sales forecasting.
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8 min READ
5 Ways to use Pipeline email automations that save your team time
Save hours with smarter email follow-ups that scale with you and help you never miss a beat
8 min READ
5 Forms you need on your website to capture more leads
Capture more leads, automate follow-ups, and keep your pipeline full with these must-have website forms.
4 min READ
5 ways to use CRM and project task management for small businesses
Learn how CRM task management tools work, why you need them and 5 creative ways to use these tools in your own business. Read more!
6 min READ
You’re not ‘too small’ for a CRM
Struggling to stay organized? A CRM might be your best next move.
6 min READ
An Introduction to CRM Custom Fields + How to Use Them
Did you know you can create custom CRM fields? Find out how, plus learn what the different field types really mean along with examples on how to use them.
8 min READ
What Traditional Companies Must Do to Survive in the Digital Age
Discover real-life examples of traditional companies who stepped up to demands of Digital and tips on how your own company can win at digital transformation.
6 min READ
Contact Management vs. CRM: Why Not Both?
From improving social selling to giving you more insight into relationships, learn how contact management with a CRM keeps your sales team productive and organized.
Marketing - 8 min READ
How to boost SaaS growth with sales methodologies
Combine email with a clearly-defined sales methodology, and you’ve got the power couple you need to make things happen with your SaaS acquisition strategy.
Sales - 14 min READ
10 sales management books every sales leader should read
Add the best sales management books (like To Sell is Human and Sales Management Simplified) to your reading list + become the best sales manager you can be.
Sales - 9 min READ
The 3 sales techniques reps aren’t being trained on
You can’t game the sales process with strategically scheduled calls or power poses. Here are 3 real techniques to increase sales every rep needs to know.
Sales - 10 min READ
How to build effective channel sales relationships
Learn how sales managers can build and scale a channel sales program to drastically increase revenue without hiring more salespeople.
Sales - 11 min READ
Do we need to update the BANT framework?
The BANT framework may be decades old now, but its main principles hold up. To properly qualify prospects, you have to ask the right questions. This guide will show you how.
Sales - 10 min READ
The Ultimate Guide to Sales Coaching
Want to supercharge your sales team? Learn how to give them everything they need through the power of sales coaching.
Sales - 9 min READ
8 Sales Metrics All Managers Should Track
What are the sales metrics that all managers should track? Here are 8 big ones, including cost per acquisition and customer lifetime value.
Sales - 8 min READ
How to get more value out of open-ended sales questions
Listening & asking open-ended questions are essential qualities for salespeople. Learn how you can teach salespeople to ask memorable questions.
Sales - 8 min READ
Voicemail greetings that won’t bore or annoy prospects
Some say that voicemail greetings are dying, but some people still want the human connection on the phone, here are a few ideas for making it interesting.
Sales - 12 min READ
How to Improve Your Sales Process in 30 Days
Is there a disconnect between your sales process and leads or sales reps? Here are five steps for improving your process in as little as 30 days.
Sales - 7 min READ
A Breakdown of 5 Lead Qualification Frameworks
Learn about the different types of lead qualification frameworks you can use with this simplified breakdown of BANT, MEDDIC, FAINT, ANUM, and CHAMP.
Sales - 8 min READ
Social selling 101: Everything you need to know to get started
Is your sales team using social media to close deals? Our 101 guide breaks down the benefits of social selling and what reps need to get started.