Copper blog
Marketing - 7 min READ
Top 4 B2B digital marketing strategies to generate leads
Let’s dive into what B2B marketing is and how it’s different from B2C, plus our 4 fave B2B digital marketing strategies to get results.
Sales - 7 min READ
How to write networking email subject lines that get clicks
Sending strong networking emails allows you to connect with other professionals. Find out how to get clicks, with strong subject lines for your messages.
3 min READ
Copper customers use Mailchimp CRM integration to power email marketing efforts
How Copper’s Mailchimp CRM integration helps simplify customers’ email marketing efforts as CRM software integrated with Mailchimp.
Productivity - 2 min READ
Google Calendar’s appointment scheduler is here
Google introduced a new appointment scheduling feature in Google Calendar. Learn how it syncs with Copper and which Google Workspace users can access it.
6 min READ
How to use a CRM for customer service and support
Yes, you can use a CRM for customer service and support. Learn 5 ways to use customer service CRM tools in your business.
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Popular
8 min READ
5 Ways to use Pipeline email automations that save your team time
Save hours with smarter email follow-ups that scale with you and help you never miss a beat
8 min READ
5 Forms you need on your website to capture more leads
Capture more leads, automate follow-ups, and keep your pipeline full with these must-have website forms.
4 min READ
5 ways to use CRM and project task management for small businesses
Learn how CRM task management tools work, why you need them and 5 creative ways to use these tools in your own business. Read more!
6 min READ
You’re not ‘too small’ for a CRM
Struggling to stay organized? A CRM might be your best next move.
Marketing - 9 min READ
How to write a case study that sells
Writing case studies will attract customers to your company. See the components of a case study in this step-by-step guide.
Sales - 5 min READ
Garden box retailer WoodBlocX overcomes setbacks to build a thriving e-commerce business
From local sawmill to regional retailer and mail-order model to e-commerce engine, this family-owned company's journey is anything but usual.
Sales - 8 min READ
Strategic planning for nonprofit marketing and fundraising: 6 best practices
There are numerous considerations that go into creating a winning nonprofit strategic plan and nonprofit marketing plan. Here’s where to start.
Productivity
Google Workspace usage is growing fast… here’s why
More companies are using Google Workspace than ever before. Let's look at why, and what Copper is doing to integrate deeply with Google.
Productivity - 4 min READ
5 reasons to switch from Zoho CRM to Copper CRM
Deciding between Zoho CRM and Copper CRM? Take a look at this comparison, from usability to costs to customer support.
Client success - 9 min READ
How to identify, understand, and exceed customer needs
Before developing a business plan, companies should learn & identify customer needs. Check out ways to strengthen your needs fulfillment system in this post.
Sales
Upselling techniques and cross-selling strategies to increase sales
Learn best practices for upselling and cross-selling and start increasing sales in your B2B business.
Productivity - 3 min READ
Promoting employee engagement in a remote workforce
What we've learned while moving to a fully remote work model at Copper, and initiatives for effectively supporting remote employees.
Productivity - 9 min READ
Gmail mail merge: How to send personalized emails in bulk
Learn about Gmail’s mail merge, which lets you send emails in bulk while still allowing for a high level of personalization.
Marketing - 7 min READ
5 tips for using your email marketing funnel strategy to increase sales
Learn what the email marketing funnel is and you should do in every stage of the funnel to win prospects’ hearts.
Marketing
What is a buyer persona?
We explain what a buyer persona is, plus the four reasons why you need customer personas for your business.
Sales - 5 min READ
Your customers’ expectations have changed. Has your business changed with them?
Customer expectations are evolving rapidly… People are less loyal, more impatient, and prefer digital interactions. Learn how to adjust your approach accordingly.
Copper news - 4 min READ
How a creative agency builds picture-perfect relationships with Copper
Learn how Corduroy Media, a video production company & creative agency, uses Copper to manage production pipelines & client relationships more efficiently.
Copper news - 2 min READ
Case study: Real estate technology company uses Copper to scale without limits
New-model real estate co. Houwzer started using Copper CRM on day one and has grown exponentially since 2015. See their results, and how they got there.
Productivity - 6 min READ
Jumpstart your new business with these tech tools
Choosing the right tech tools for entrepreneurs or small businesses doesn’t have to be overwhelming. Here’s our list of the technologies you need to thrive from the start.